Just made a new logo for LookyLuxe, an online department store which provides clothes, apparel, t-shirt, etc. Their targets are women, men, and children. So it's very wide.
They want a luxury logo, good looking, and using lower case font. So I use this gold colour for 'luxe' and grey for 'looky'. The font I just use modern font, san serif type. The letter double 'o' in looky, I make them like an eye-glasses. Because you know, looky means something, right? And I put a beard under the eye-glasses.
And I make revision, because this department store not only for men, so I delete the beard and eye-glasses. I make a new logo, a square with a letter 'L' inside.
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